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3 Important Tips for Figuring Out Your Next Business Blog

Posted on July 5, 2018 in Online Marketing by

You need to create a business blog from a proper foundation, learning how to do it appropriately before you ever begin. It’s so important to know what you’re doing, and to do it right the first time, or else you may have to fix things later. It is easy to find that information on the Internet, which is why you need to be careful when researching this information. When you use bad advice, it is always your fault, never anyone else’s. In this article, we will help you get started the right way, especially when it comes to business blogs for the net.

Figuring out your product is the first step–you need to do it before you do anything else for your business blog. The reason is you can tailor your content in a way that best suits your method of monetization. This is the smartest way to go about your blog because it will make both the creation process and the actual content you create far more effective. The two main monetization methods you’ve got to choose from are creating your own products and then selling them or selling products as someone else’s affiliate. The truth is that every single thing you do within your advertising and marketing campaigns is going to depend upon what you decide to do. Obviously you want your content to do as much work as possible, so plan this out and decide what sorts of products you are going to carry before you start the blog.

Google recently updated Penguin, which has caused people to take SEO very seriously when it comes to their blogs. The bottom line is that Google does not want to find a website that is over optimized. SEO plugins are your best bet against Google, specifically in regard to developing a SEO strategy that will not cause them to red flag you.

You want to have better rankings, and you need to ignore Google updates. Just make your blog SEO friendly with SEO plugins and you’ll be just fine. For an unknown reason, Google seems to have a need to confuse businesses, upsetting their ability to do proper online marketing through these sad little updates. Your main focus needs to be on “on page SEO”, not on all this nonsense that Google is doing – proper SEO will win every time.

One of the most common things that newbies think and do concerns the need to have absolute perfection before they are able to pull the trigger. In the situation of a new blog, it’s getting everything you want to have on your blog in place prior to making it live. This is really not necessary and it only prolongs your getting started. You only need to have the absolute essentials in place, like your content and the few plug-ins that you need the most. You don’t need to have all your desired categories in place that you will eventually want. You only need a few of them tops. You need to ensure that your homepage copy depends upon the approach and the themes you’ve chosen. Then just put a couple of posts in each category and you are good to go.

The most important part of blog planning is getting the topical structure in place. This will provide a structure for your content once you posted on your blog. Don’t do this at the last minute, or try to fix it later – do it right the first time because it is very important to get right.

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