Many people aren’t familiar with the term SEO copywriting, yet it is the most widely used marketing tool. SEO copywriting is being currently used by many online businesses and individuals all over the world to create content that is suitable for the search engines and at the same time helps the human reader. This art form entails writing convincing and creative copy for a website that serves many different purposes.
The first step in SEO copywriting is using the most appropriate keywords in order to rank better in search engines in your niche. These keywords could range from the name of website the content is being create for to popular keywords related to the content that people are searching online. The simple formula to success with SEO copywriting is using the right keywords, in the right places. You must become good at this if you wish to rank higher by Google and all the other search engines.
One of the most ignored elements of SEO copywriting is the use of hyperlinks, both external and internal. When we refer to internal hyperlinks, it’s when you create links to other pages within your site that are relevant to your site’s content. This will not only make navigation easier, but it will cause people to spend more time on your site. Apart from that, you obviously give a green signal to the search engines, since they love internal linking that is properly done. Also, don’t forget about the ALT Tags.
When it comes to external links, links that point to an external source, they can help you in two different ways. The first way they help is by validating you from a third party, and the second is that they give you the opportunity to link with that resource’s affiliate program or you can opt for reciprocal linking. As long as your internal and external links are in sync with your content, the search engines will always reward you. When you’re writing the title, use the h1 tag since Google highly values it. However, make sure the words you use in the title are also found in the text. Although most people ignore this aspect, h1 tag is one of the most important tips anyone can give you for a quick boost in your rankings. Make sure you also use the h2 tag for your sub headings. Check out Bigfeetmarketing.com for more online marketing tips.
Always focus on offering meaty content. It’s also best to have copy that is more than 400 words in length. The more content you have, the better off you’ll be. If the information you give is valuable, you should aim for at least 1,000 words per page. In conclusion, writing for the search engines should be your topmost priority if you want your site to rank well and get organic traffic that converts.