Since there are lots of new company startups offering localized services, local SEO is becoming a very important and highly desirable skill these days. There are plenty of reasons for you to use local SEO but one of the most critical is that you can access highly responsive markets that are less competitive. Irrespective of the type of business you run, you can always take advantage of local SEO because you will always have clients in your local area. This will help you obtain better prospects that are more targeted while expanding your business in a new direction. The following article will provide three vital local SEO strategies that will help you rank well for the keywords you choose and in the area you are targeting.
You might find this rather shocking but the truth is that bad reviews aren’t really negative. The truth is that there is always room for improvement, no matter how hard you try to make your company perfect. Therefore, if users find that a business has only positive reviews mentioned everywhere, they might actually think something is wrong. It could even convince them to look for another company that appears more trustworthy and reliable. This simply shows that you shouldn’t be negative about bad reviews. They are simply part of your company and should be treated as such. In fact, it’s an opportunity for you to improve your product/service and give exactly what your customers are looking for, which would obviously add to your reputation.
You should be open about asking for reviews on your business if you want your site to be known by everyone locally. If you don’t employ this tactic, you will be missing out on a lot of great opportunities. Most local sites are quite happy for you to interact with your customers and to ask for a review from them. So why not enjoy the benefits of this strategy?
It’s simply an issue of taking enough time to ask your customers personally to provide a review for you. Now, that doesn’t mean you have to go out there and do it on a one to one basis. You can plaster around a simple message such as “It would be great if you can give our business a short review on Google/Yahoo local/Bing.” This request can be put in your email signatures, on your thank you page – which they see after signing you for a newsletter or contacting you – or on your website. These reviews will increase the credibility of your business, which will bring you more customers in the future, regardless of whether they are good, bad or ugly.
Very frequently it’s the things we don’t think are important that sometimes turn out to be the most important. Whether you do these tasks yourself or outsource them, always keep a close eye on what’s going on with your site and business. Get out and help the people where you live in some meaningful way, and that will make people aware of who you are. That can be the quickest and easiest way to get your business noticed in a local area. For example, let’s say your business is only focused on customers from the US, so the most reliable way to go about it would be to join US based communities. That is just another part of your overall plan to make your market more aware of you. The more traffic to your business website, the better you look in the eyes of the search engines.
If you want to get high converting, localize traffic then local SEO is critical, which this article clearly shows. The biggest advantage local SEO has is that you won’t have to deal with a lot of competition from sites on a global level, making ranking a lot easier.